If you want top dollar for your home, you need to have a social media marketing strategy.
-
Create a one minute version of your marketing video, and advertise it on Instagram.
-
Target your ad to people “likely to move” that live within a 15 mile radius of your property (yes, you can get this detailed when advertising on Instagram and Facebook).
-
Don't tell them the asking price in the ad! That way they have to contact your agent to find out the details.
-
Your agent then captures the buyers contact info and can now continuously market to them until the home sells.
Put your home on the market now... before everyone else tries to sell their home.
Put your home on the market now... before everyone else tries to sell their home.
Your home sold in 72 hours or we're fired.
Text me for more info. 818-445-7953
If you want top dollar with the potential of multiple offers, now is the time to put your home on the market.
It happens every year. In fact, they have a name for it...
-
It's called the "Spring Selling Season".
-
That is the time of year when most people end up putting their property on the market.
-
When buyers have a lot of homes to choose from, the demand for your home goes down.
-
Why not put your home on the market now, before the mad rush... while there is still little competition?
-
Buyers are out aggressively shopping for a home right now!
-
If you want top dollar with the potential of multiple offers, now is the time to put your home on the market.
-
We will sell your home in 72 hours or we're fired. Text me for more info 818-445-7953.
Talk from your heart how much you love what you are selling
Details, details, details! Buyers love details about a home.
-
What brand is your stove?
-
Are your floors real wood?
-
How big of a TV screen can you fit on your wall?
-
Make sure your marketing gives buyers the info they are after.
In your marketing, talk from your heart as to why you love your home
Whether it's your listing public remarks or the captions for each photo, talk from your heart as to why you love your home.
-
Buyers will be able to feel that love and will be drawn to the property even more.
-
It will push them to set up an appointment to see your home.
How can you consistently be in front of relevant potential buyers for your home?
How can you consistently be in front of relevant potential buyers for your home?
Retargeting is key.
Once someone views your marketing video on Instagram or Facebook, you can retarget them using Facebook's retargeting tools.
You know they are interested because they viewed the video once, therefore, you should constantly market to them until the home sells.
Make sure your properties pictures are interesting enough for instagram
You should be advertising your properties listing on Instagram.
-
Instagram is known for being a place where people go to see unique and interesting pictures.
-
Therefore, make sure your properties professional photographer captures eye catching shots of your home.
-
If potential buyers like the pictures, then they will set up an appointment to see your property... If they don't, they won't.
-
📷 @mnatti
Say what is unique about your home and push that to sell for top dollar
Your home has something unique about it.
It may be hard to find sometimes... buts it's there.
Once you get it, push that to the buyers and watch it sell for top dollar!
It's called a "unique selling proposition"
It's called a "unique selling proposition".
-
Is it your awesome location?
-
Is it the size of your lot?
-
Is it the history behind your home?
-
Whatever is unique about your property... sell that!
-
Make that the focal point of your homes marketing. Target your buying audience and tell them about your properties unique feature.
Learning how Imperial Vintage Guitars got about 100,000 Instagram followers
Imperial vintage guitars posts pictures of beautiful looking, high end guitars.
-
In the post description, they tell their followers how the guitar makes them feel, and their audience connects.
-
Do the same thing when selling your home.
-
Your properties marketing video and pictures should tell the buyers how much you love the home and how much they will love it as well.
🎥 @mnatti
Your property pictures should make buyers feel how you feel about your home
Tell your agent how much you love your home.
-
Get detailed as to how each room in your house has made your life better and how it makes you feel.
-
Make sure your agent then takes your emotions and transfers it over to the properties marketing pictures, video, and public remarks.
-
The buyers will feel it and will fall in love as well.
Episode 2: Burbank's "Imperial Vintage Guitars"
With almost 100,000 Instagram followers, Burbank's Imperial Vintage Guitars knows how to market their business and their high end guitars. Selling guitars and selling houses are oddly very similar. I set out to learn the marketing tricks Imperial Vintage Guitars implements with hopes that I can use the same tactics to sell properties faster and for top dollar.
In this episode of The #DanielLosAngelesAsksShow, I talk with the manager of Imperial Vintage Guitars about:
-Imperial Vintage Guitars mission.
-Why Burbank was chosen for the store location.
-How they were able to get about 100,000 Instagram followers.
-How we both advertise what is unique about our products (houses and guitars) in order to sell it for top dollar.
-How they speak from the heart about their guitars in order to drive emotion in the customer and ultimately end up with a sale.
Thank you Marco Natividad for filming & editing this episode!
Thank you for your attention.
Offer less than 2.5% commission & buyer agents will BOYCOTT your home
It is so easy to eliminate your property from a MLS search when offering less than 2.5% commission(see video).
- Don't get boycotted!
- You must offer at least 2.5% commission or else agents will not be showing your property.
- The more showings you have, the more chances you have of selling your property for top dollar.
If you offer less than 2.5% commission to buyer agents, you will get boycotted
New, inexperienced, and desperate agents will be the only agents who will show your property if you offer less than 2.5% to the buyers agent.
-
Getting into escrow with one of these agents will be a nightmare. New agents often don't know what they are doing, and desperate agents will do anything to get the deal done... including illegal things.
-
Offer at least 2.5% and you will now have most real estate agents showing your home.
-
Keep in mind some agents won't show a home unless it offers 3% or more commission.
-
The more commission you offer, the more agents will be inclined to show it.
This is how to write a good property description
New York does not have a MLS. I KNOW! I can't believe it either!
-That means the first line of their property descriptions needs to be very descriptive and well crafted.
-This needs to be done so that Google picks it up.
-If their listings doesn't make it on to Google searches, that means potential buyers won't see that its available.
-I often look at and copy the property descriptions New York agents write. This helps me to be as bold as possible starting from the first line.-You can do the same when selling your property.
-Fun Fact: I got engaged to my beautiful wife in New York... right in the middle of Central Park!